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By Anthony Tang, February 21, 2012

A name card is, without question, an effective promotional tool. Therefore, it has to be designed to have an appearance that is professional looking, yet unique & striking, in order to create a positive recall.

A name card should be visually appealing, and product photos, logos, or vivid graphics can all be used to achieve that. The more informative a name card is, the greater the chances are of the person contacting you in times to come. These things should be taken care of by an expert printer who has hands-on experience in name card printing.

Getting name card printing done is not sufficient & you should also create hype for your company by offering the name cards to a big enough number of people for promotion. They can be given away at conventions, seminars, workshops, and at other such touch points between you and your likely customers or partners.

Companies often make a name card multipurpose which further enhances its utility. It can act as a name card-cum-coupon by which the bearer can avail a rebate or a free consultation. This can work wonders in attracting customers. Such a name card makes a good impression on the person & the lure of a freebie increases the likelihood of a sale. The name card can also be used to give suggestions to customers about the use of a well established product by the company. You can even append some interesting facts on the type of product or service the company caters to.

The bottom line is that you should never be reluctant to give away a name card as every single time you do that, you are creating the possibility of a long-term relationship.

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