Choose Pixel Advertising Sites Wisely, And Know Who All Profits
Comments (0) A new form of Internet advertising has exploded and it is receiving a lot of response lately – pixel advertising. Essentially, it is where people purchase a set of pixels on the homepage of a Web site, inserting their company logo that links back to their own site. Potentially, the end result can be increased Web site traffic to both the pixel site and the advertisers placing their images there.
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While television advertisers are scrambling to conquer Tivo® and get people to actually look at their ads, a new breed of fast emerging media may be just what they’ve been looking for.
Advertising space on the web has typically been sold by the banner and by the click. Now, thanks to a hot new concept called pixel marketing, it’s being sold by the pixel. That’s right. Just when you thought there was nothing left to sell, the web has profitably parceled into blocks of pixels that advertisers are snapping up to promote their brands.
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